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Green Seal Inc., a nonprofit environmental certification organization based in Washington, applauded the changes.
Hoping to limit the number of deceptive claims, the Federal Trade Commission on Monday released an updated version of its green marketing guidelines that hold companies to truthful standards in marketing their products.
The guides also:
WASHINGTON (AP) Expect to see fewer products pitched as "environmentally friendly" if the government has its way.
"With this new guidance, we hope that there will be enforcement to help rid the marketplace of the many less than credible seals and greenwashing that exists," said Arthur Weissman, the group's president and CEO.
Advise marketers not to make an unqualified degradable claim Michael Kors Wallet Sale for a solid waste product unless they can prove that the entire product or package will completely break down and return to nature within a year after customary disposal.
Among the updates, the guides warn marketers not to make broad, unqualified claims that their products are environmentally friendly or eco friendly.
The Green Guides are not rules or regulations but general principles that describe the types of environmental claims the agency may find deceptive. The FTC has imposed fines and taken other actions in recent years involving deceptive recyclability, biodegradable and environmental certification claims.
"The introduction of environmentally friendly products into the marketplace is a win for consumers who want to purchase greener products and for producers who want to sell them," he said. "But this win win can only occur if marketers' claims are truthful and substantiated."
FTC issues revised green marketing guidelines
to avoid proposing guidance that duplicates or contradicts that of other agencies.
Clarify guidance on compostable, ozone, recyclable, recycled content, and source reduction claims.
"very few products, if any" deliver the far reaching environmental benefits that consumers associate with such claims, which it says are nearly impossible to substantiate anyway.
The FTC said Michael Kors Uk Purse
The revised guidelines also outline how marketers can qualify their claims to avoid deceiving consumers.
The revisions include some changes to the proposed guidelines that the FTC circulated in October 2010 and reflect input from consumers and industry groups. New sections address the use of carbon offsets, "green" certifications and seals, and renewable energy and renewable materials claims.
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Caution that items destined for landfills, incinerators, or recycling facilities will not degrade within a year, so marketers should not make unqualified degradable claims for these items.
FTC Chairman Jon Leibowitz said the changes will level the field for honest business people.
They do not address use of the terms "sustainable," "natural" and "organic." The FTC said that's because it may lack a basis to provide meaningful Michael Kors Handbags Hamilton
Consumer advocates hope the revisions will help reduce "greenwashing," in which a company promotes a single green aspect of the product but doesn't give the full picture of other ingredients.
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